| ISBN: | 0801613035 : |
|---|---|
| 个人名称: | Dillon, William R. |
| 题名: | Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. |
| 索书号: | F713.5/D579E |
| 出版发行项: | St. Louis : Times Mirror/Mosby College Pub., 1987. |
| 载体形态: | xxviii, 742, 21, 15 p. : ill. ; 25 cm. |
| 书目附注: | Includes bibliographies and indexes. |