书目详细信息
： 11 steps to getting what you want :
书目信息 机读格式(MARC)
| ISBN： | 9781538118139 (cloth : alk. paper) : |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Larson, Charles U., |
| 题名： | 11 steps to getting what you want : persuasion and influence in the 21st century / Charles U. Larson. |
| 索书号： | B848.4/L333E |
| 载体形态： | vi, 169 pages ; 23 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Establishing one's persuasive objectives and tactics -- Making a lasting, credible, persuasive, and ethical first impression -- Research your prospect's wants, needs, job(s), organizations, & lifestyle(s) -- Create a reciprocal relationship between you and your prospect(s) -- Persuade others and make your prospects want to believe in your proposal -- Use "social proof" to persuade the prospect(s) -- Keeping group and interpersonal discussions relevant and "on track" -- Build your own credibility -- Move to a decision -- The motivations for taking action -- Present your message in a campaign -- Calls to action, the ethics of persuading and influencing others, and promoting one's skills. |