书目详细信息
： Consumer behavior :
书目信息 机读格式(MARC)
| ISBN： | 9781608762767 (hardcover : alk. paper) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Rajagopal,1957- |
| 题名： | Consumer behavior : global shifts and local effects / Rajagopal. |
| 索书号： | F713.55/R149E |
| 出版发行项： | New York ; Hauppauge, NY : Nova Science Publishers, c2009. |
| 载体形态： | xiv, 318 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior. |