书目详细信息
： Global business :
书目信息 机读格式(MARC)
| ISBN： | 9781138222564 (hbk) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Paik, Yongsun,1956- |
| 题名： | Global business : connecting theory to reality / Yongsun Paik, Jong-Wook Kwon, and Dong Chen. |
| 索书号： | F276.7/P142E |
| 载体形态： | xi, 398 pages ; 24 cm |
| 格式化内容附注： | Globalization: current status and future prospect -- Trade: rhetoric and practice -- Foreign direct investment -- Economic environment -- Political and legal environment -- Social and cultural environment -- The foreign exchange market and the international monetary system -- Managing entry and exit decisions -- Managing people: global talent management -- Managing money: finance, accounting, and taxation -- Managing operations: R&D, production, and supply chain -- Managing customers: marketing and sales -- Managing sustainability: corporate social responsibility and business ethics. |