书目详细信息
： Dynamic perspectives on globalization and sustainable business in Asia /
书目信息 机读格式(MARC)
| ISBN： | 9781522570950 |
|---|---|
| 编目源： | DLC DLC DLC |
| 地理区域代码： | a------ |
| 题名： | Dynamic perspectives on globalization and sustainable business in Asia / Patricia Ordo?n?ez de Pablos, [editor]. |
| 索书号： | F130.4/O65E |
| 载体形态： | xxiv 411 pages ; 29 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Determinants of customers' perceived value in the fast food industry for global brands in Malaysia : customers' perceived value in the fast food industry for global brands in Malaysia / Jalal Hanaysha, Zahari Abu Bakar, Putri Tahir, Lee Loon -- Determinants of financial literacy among Indian youth : determinants of financial literacy / Jehangir Bharuch -- Market development strategy for India's rail company IRCON in Asia, Africa and Middle East / Sandeep C. -- Relationship quality and customer demographics in Indian retail / Ekta Duggal, Harsh Verma -- Impact of manipulative character of direct to consumer promotion / Jayarani Pandey, Saibal Saha, Ajeya Jha -- An empirical note on comparative perceptions of Indian patients and physicians in direct-to-consumer promotion of pharmaceutical products / Jaya Pandey, Ajeya Jha, Samrat Mukherjee, Saibal Saha -- Mergers & acquisition by Indian firms : managerial perspectives on challenges and solutions / Som Bhattacharyya -- Expats in India : perspectives on difficulties of doing business in India and its implications of having born global firms from India / Som Bhattacharyya -- Trucker value perception and manufacturer value offering in Indian truck market : business model through value perspective / Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee -- Relationship quality and customer demographics in Indian retail / Ekta Duggal, Harsh Verma -- Efficiency of entrepreneurship education at the collegiate level / Chusheng Chen, Yenchun Wu, Luanyan Du -- Facebook as marketing tools for organizations : knowledge management analysis / Siti Farzana Jaman, Muhammad Anshari -- The case of Australian reluctance with the Chinese belt and road initiative / Mona Chung, Bruno Mascitelli -- Digital banking services in rural India : a customer's perspective / M.L. Ashoka, T.S. Rakesh, S. Madhushree -- A study of place branding of Macao / Chi Fong Tang, MingHao Zhang, Jennifer Gao -- Green business : an Indian perspective / Rabindra Jena. |