书目详细信息
： Marketing and supply chain management :
书目信息 机读格式(MARC)
| ISBN： | 9781138181649 (hardback : alk. paper) : |
|---|---|
| ISBN： | 9781138181656 (pbk. : alk. paper) |
| 编目源： | DLC DLC |
| 个人名称： | Folinas, Dimitris,1970- |
| 题名： | Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis. |
| 索书号： | F715.6/F665E |
| 载体形态： | xi, 232 pages : illustrations ; 26 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies. |