格式化内容附注: | Introduction to Advertising and the Marketplace -- 1 Foundations -- 2 The Rise of Advertising and the Economics of Advertising -- 3 Advertising and the Value of Information -- 4 Non-Informative Advertising, Consumer Behavior, and Welfare -- 5 Advertising and Competition -- 6 Advertising and Consumer Behavior: Empirical Evidence -- 7 Empirical Evidence on Advertising and Market Outcomes -- 8 Deceptive Advertising and Puffery -- 9 Advertising, Signaling, and Product Quality -- 10 Networks, Platforms, and Advertising -- 11 Platforms Advertising: Pricing and Profitability -- 12 Platforms, Advertising, and Competition Policy -- Index. |