书目详细信息
： Handbook of research in international marketing /
书目信息 机读格式(MARC)
| ISBN： | 9781849803021 |
|---|---|
| ISBN： | 1849803021 |
| 编目源： | UKMGB UKMGB YDXCP BWX CDX NDD DLC |
| 会议名称： | International Marketing Theory Conference |
| 题名： | Handbook of research in international marketing / edited by Subhash C. Jain, David A. Griffith ; [contributors, Yeqing Bao ...et al.]. |
| 版本说明： | 2nd ed. |
| 索书号： | F740.2-532/I61E |
| 出版发行项： | Cheltenham, UK ; Northampton, Ma. : Edward Elgar, c2011. |
| 载体形态： | xv, 417 p. : ill. ; 24 cm. |
| 一般附注： | Previous ed.: 2003. |
| 一般附注： | "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market. |