书目详细信息
： IMPORT MARKETING :
书目信息 机读格式(MARC)
| ISBN： | 0669156922 (alk. paper) |
|---|---|
| 编目源： | DLC DLC DLC |
| 地理区域代码： | n-us--- |
| 个人名称： | Haar, Jerry. |
| 题名： | Import marketing : a management guide to profitable operations / Jerry Haar and Marta Ortiz-Buonafina. |
| 索书号： | F757.1261/H111E |
| 出版发行项： | Lexington, Mass. : Lexington Books, c1989. |
| 载体形态： | xiv, 230 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. [219]-222). |
| 格式化内容附注： | An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures. |