书目详细信息
： THE ROLE OF AFFECT IN CONSUMER BEHAVIOR :
书目信息 机读格式(MARC)
| ISBN： | 0669128740 (alk. paper) |
|---|---|
| 题名： | The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson. |
| 索书号： | F713.5/P485-2E |
| 出版发行项： | Lexington, Mass. : Lexington Books, c1986. |
| 载体形态： | ix, 196 p. : ill. ; 24 cm. |
| 一般附注： | Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin. |
| 一般附注： | Includes index. |
| 书目附注： | Bibliography: p. [161]-184. |