书目详细信息
： Global strategy in the connected economy /
书目信息 机读格式(MARC)
| ISBN： | 9781138844247 (pbk) |
|---|---|
| ISBN： | 9781138844209 (hbk) |
| 编目源： | DLC DLC |
| 个人名称： | Jain, Vinod Kumar, |
| 题名： | Global strategy in the connected economy / Vinod K. Jain. |
| 索书号： | F715.1/J25E |
| 载体形态： | 1 vulume : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy. |