书目详细信息
： Expand, grow, thrive :
书目信息 机读格式(MARC)
| ISBN： | 9781787437821 (hbk.) : |
|---|---|
| ISBN： | 9781787437814 (PDF ebook) |
| 编目源： | StDuBDS StDuBDS Uk |
| 个人名称： | Canalichio, Pete, |
| 题名： | Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method / Pete Canalichio. |
| 索书号： | F273.2/C212E |
| 载体形态： | xxxv, 311 pages ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Prelude: Addressing the Expansion Riddle Chapter 1: Pinning their hopes Chapter 2: Read and lead – How to succeed in the connective economy Chapter 3: Lateral – Beyond where they've been Chapter 4: Addictive – Growing to love Chapter 5: Storied – The power of heritage in a world of action Chapter 6: Scalable – How the biggest names in the business keep expanding Chapter 7: Own-able – Why who you are decides who you seem Chapter 8: Is your brand optimized? Chapter 9: Making the decision to license Chapter 10: License to operate – the future of the licensed brand Epilogue Appendix. |