书目详细信息
： Campaign advertising and American democracy /
书目信息 机读格式(MARC)
| ISBN： | 9781592134557 (cloth : alk. paper) |
|---|---|
| ISBN： | 1592134556 (cloth : alk. paper) |
| ISBN： | 9781592134564 (pbk. : alk. paper) |
| ISBN： | 1592134564 (pbk. : alk. paper) |
| 编目源： | DLC DLC DLC |
| 地理区域代码： | n-us--- |
| 题名： | Campaign advertising and American democracy / Michael M. Franz ... [et al.]. |
| 索书号： | D771.224/F837E |
| 出版发行项： | Philadelphia : Temple University Press, 2007, c2008. |
| 载体形态： | xi, 193 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references (p. [187]-193) and index. |
| 格式化内容附注： | Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads. |