| ISBN: | 0875843980 |
|---|---|
| 个人名称: | Barwise, Patrick. |
| 题名: | Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan. |
| 索书号: | F713.5/B296E |
| 出版发行项: | Boston : Harvard Business School Press, 2004. |
| 载体形态: | xiv, 216 p. : ill. ; 25 cm. |
| 书目附注: | Includes bibliographical references (p. 197-208) and index. |