书目详细信息
： Karma queens, geek gods, & innerpreneurs :
书目信息 机读格式(MARC)
| ISBN： | 0071477918 (alk. paper) |
|---|---|
| ISBN： | 9780071477918 (alk. paper) |
| 编目源： | DLC DLC BAKER BTCTA UKM C#P YDXCP DLC |
| 个人名称： | Rentel, Ron. |
| 题名： | Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ron Rentel ; with Joe Zellnik. |
| 索书号： | F713.52/R422E |
| 出版发行项： | New York : McGraw-Hill, 2007. |
| 载体形态： | xii, 313 p. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future. |