ISBN: | 9781440857225 (alk. paper) |
编目源: | DLC DLC DLC |
地理区域代码: | n-us--- |
个人名称: | Samuel, Lawrence R., |
题名: | Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel. |
索书号: | C913.11/S193E |
载体形态: | xvii, 186 pages ; 25 cm |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Preface -- Introduction -- Fountain of youth -- Old dog, new tricks -- Reboot -- Inner muse -- Bucket list -- Higher ground -- Boomerpods -- Gray power -- Pay it forward -- Footprints-in-the-sand -- Conclusion -- Notes -- Selected bibliography -- Index. |