| ISBN: | 0749437286 |
|---|---|
| 个人名称: | Cheverton,P. |
| 题名: | How come your brand isn`t working hard enough?: the essential guide to brand management |
| 索书号: | F760.5/C527E |
| 出版发行项: | London: Kogan Page, 2002. |
| 载体形态: | 180p.: ill.; 24cm. |
| 书目附注: | includes bibliographical references and index. |