书目详细信息
： Developing insights on branding in the B2B context :
书目信息 机读格式(MARC)
| ISBN： | 9781787562769 (hardcover) : |
|---|---|
| ISBN： | 178756276X (hardcover) |
| 编目源： | MUX MUX MUX OCLCQ OCLCO LML OCLCF GSE UKMGB TXI DLC |
| 题名： | Developing insights on branding in the B2B context : case studies from business practice / edited by Nikolina Koporcic ... [et al.]. |
| 索书号： | F713.5/K83E |
| 出版发行项： | Bingley, UK : Emerald Publishing, 2018. |
| 载体形态： | xx, 237 pages : illustrations ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | pt. I. Internal branding -- pt. II. External branding -- pt. III. Contemporary perspectives on B2B branding. |