书目详细信息
： Successful management in the digital age /
书目信息 机读格式(MARC)
| ISBN： | 9781412862776 |
|---|---|
| ISBN： | 9781412863247 |
| 编目源： | DLC DLC DLC ECN |
| 个人名称： | Harte, John,1925- |
| 题名： | Successful management in the digital age / John Harte. |
| 索书号： | F402/H328E |
| 载体形态： | 308 pages ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography. |