| 格式化内容附注: | Introduction: Theoretical and methodological approaches to the study of anime -- Anime goes to America -- Empirical research and a roadmap for this book -- Chapter 1. Reframing the anime boom in the US: A global industry avant la lettre -- A short history of Japanese-made animation in the United States: export, import, outsourcing, adaptation, reproduction, and hybridization -- Conclusion: The complexity of the globalization of media content -- Chapter 2. Building Silk Roads: a comparative analysis of television animation industries in the United States and Japan: The structures of the animation industry in the United States and in Japan -- Organizational structure and organizational culture in Japan and in the US -- From domestic production to global outreach -- Conclusion: Cashing in on opportunities in the global animation market -- Chapter 3. Entrepreneurs of anime: Entrepreneurs of anime: bridging cultures and markets -- Corporate differences: Japanese-American anime collaborations -- New business models in the post-anime-boom years -- Conclusion: Anime entrepreneurship in global markets -- Chapter 4. The legacy of anime in the US: anime-inspired cartoons: The penetration of anime into mainstream American cartoons -- What are anime-inspired cartoons? -- Established forms, new meanings -- Conclusion: The limits of anime as transcultural style -- Chapter 5. Japan's anime policy: supporting the industry or "killing the cool"?: Soft-powering anime: the official soft power push -- The bureaucratization of anime -- Anime policy: an industry perspective -- Conclusion: State involvement in Japan's anime industry -- Conclusion: Anime artistry, creative industries, and global business: The end of the anime boom? -- The collision of old and new media -- Animation may be a global industry, anime is not -- Seclusion and creativity? -- What is next?. |