| 个人名称: | McAleer, Gordon M. |
|---|---|
| 题名: | An Investigatio of Sources of Information and Trade Magazihe Advertising Appeals and Their Relationships to Distingt Buying Influences in Selected Industrial Markets Gordon M.McAleer |
| 索书号: | Z4/U58E/71-20608 |
| 出版发行项: | Ann Arbor University Microfilms International 1981 |
| 载体形态: | 324p. |