个人名称: | McAleer, Gordon M. |
---|---|
题名: | An Investigatio of Sources of Information and Trade Magazihe Advertising Appeals and Their Relationships to Distingt Buying Influences in Selected Industrial Markets Gordon M.McAleer |
索书号: | Z4/U58E/71-20608 |
出版发行项: | Ann Arbor University Microfilms International 1981 |
载体形态: | 324p. |