书目详细信息
： The new brand spirit :
书目信息 机读格式(MARC)
| ISBN： | 9780566092442 (hardback : alk. paper) |
|---|---|
| ISBN： | 9781409465775 (ebook) |
| ISBN： | 9781409465782 (epub) |
| 编目源： | DLC DLC CcBjTSG |
| 个人名称： | Conrad, Christian A.,1966- |
| 题名： | The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Thompson. |
| 索书号： | F713.5/C754E |
| 出版发行项： | Farnham, Surrey : Gower, c2013. |
| 载体形态： | xxiii, 323 pages : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Foreword / from Hamish Pingle -- Notes on contributors -- Introduction -- The interviews -- Communicating corporate sustainability : the civil society perspective -- Communicating corporate sustainability : the public sector perspective -- Communicating corporate sustainability : the supplier perspective -- Communicating corporate sustainability : the employee perspective -- Communicating corporate sustainability : the customer perspective -- Sustainable consumption and the social responsibility of marketers and advertisers -- Communicating corporate sustainability : the shareholder perspective -- Communicating CSR : the media perspective -- Communicating CSR the academic and expert perspective -- The best practice cases -- The civil society perspective : best practice cases -- Best practice case 1: Lifebuoy's global handwashing behaviour change programmes -- Best practice case 2: Fairtrade -- The public sector perspective : best practice cases -- Best practice case 3: German bio label -- Best practice case 4: The French environmental labeling experiment -- The supplier perspective : best practice cases -- The employee perspective : best practice cases -- The customer perspective : best practice cases -- Sustainable consumption and the social responsibility of marketers and advertisers : best practice cases -- The shareholder perspective : best practice cases -- The media perspective : best practice cases -- The academic and expert perspective : best practice cases -- Best practice : two benchmark cases for communicating corporate sustainability -- Summary and outlook -- The 10 commandments of effective communication -- Appendices -- Appendix I: Summary charts -- Appendix II: List of interviewees -- Index. |