书目详细信息
： The economics and financing of media companies /
书目信息 机读格式(MARC)
| ISBN： | 9780823232567 (cloth : alk. paper) |
|---|---|
| ISBN： | 0823232565 (cloth : alk. paper) |
| ISBN： | 9780823232574 (pbk. : alk. paper) |
| ISBN： | 0823232573 (pbk. : alk. paper) |
| 编目源： | DLC DLC YDX YDXCP |
| 个人名称： | Picard, Robert G. |
| 题名： | The economics and financing of media companies / Robert G. Picard. |
| 版本说明： | 2nd ed. |
| 索书号： | G206.2/P586E |
| 出版发行项： | New York : Fordham University Press, 2011. |
| 载体形态： | ix, 274 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |