书目详细信息
： Mass communication :
书目信息 机读格式(MARC)
| ISBN： | 9781544364414 : |
|---|---|
| 编目源： | LBSOR/DLC DLC OCLCO OCLCF YDX OCLCO CHVBK UKMGB AU OCLCO OCLCA EAU |
| 个人名称： | Hanson, Ralph E. |
| 题名： | Mass communication : living in a media world / Ralph E. Hanson. |
| 版本说明： | 7th ed. |
| 索书号： | G206.3/H251E |
| 出版发行项： | Los Angeles : Sage, c2019. |
| 载体形态： | xxxiii, 493 p. : ill. (chiefly col.), col. map ; 28 cm. |
| 书目附注： | Includes bibliographical references (pages 437-481) and index. |
| 格式化内容附注： | Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Books : the birth of the mass media -- Magazines : the power of words and images -- Newspapers and the news : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television : broadcast and beyond -- Online media : the internet, social media, and video games -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency -- Global media : communication around the world |