书目详细信息
： CORPORATE CULTURES AND GLOBAL BRANDS /
书目信息 机读格式(MARC)
| ISBN： | 9812388567 (pbk.) |
|---|---|
| 题名： | Corporate cultures and global brands / edited by Albrecht Rothacher. |
| 索书号： | F760.5-532/R845E |
| 出版发行项： | Singapore : World Scientific Pub., 2004. |
| 载体形态： | viii, 269 p. ; 23 cm. |
| 一般附注： | "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. |
| 书目附注： | Includes bibliographical references. |