书目详细信息
： BEYOND CONSUMER MARKETING :
书目信息 机读格式(MARC)
| ISBN： | 0761932585 (paper back) |
|---|---|
| 个人名称： | Panwar, J. S.,1948- |
| 题名： | Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar. |
| 索书号： | F733.513/P187E |
| 出版发行项： | New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. |
| 载体形态： | 487p. : 24cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing. |