| ISBN: | 0471813095 |
|---|---|
| 个人名称: | Weinrauch, J. Donald,1942- |
| 题名: | The marketing problem solver / J. Donald Weinrauch. |
| 索书号: | F713.5/W424E |
| 出版发行项: | New York : Wiley, c1987. |
| 载体形态: | xvi, 319 p. : ill. ; 25 cm. |
| 丛编说明: | Wiley series on business strategy |
| 一般附注: | Includes index. |
| 书目附注: | Bibliography: p. 311-312. |