书目详细信息
： Win with advanced business analytics :
书目信息 机读格式(MARC)
| ISBN： | 9781118370605 (cloth) |
|---|---|
| ISBN： | 1118370600 (cloth) |
| 编目源： | DLC DLC YDX BTCTA BDX UKMGB OCLCO YDXCP |
| 个人名称： | Isson, Jean Paul,1971- |
| 题名： | Win with advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott. |
| 索书号： | F713.52/I84E |
| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, c2013. |
| 载体形态： | xviii, 398 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index. |