书目详细信息
： Retail futures :
书目信息 机读格式(MARC)
| ISBN： | 9781838676643 |
|---|---|
| ISBN： | 9781838676650 |
| 编目源： | CASHL CASHL |
| 题名： | Retail futures : the good, the bad and the ugly of the digital transformation / edited by Eleonora Pantano, University of Bristol, UK. |
| 索书号： | F713.32-39/P197E |
| 载体形态： | xvii, 220 pages : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Cover -- Retail Futures -- Endorsements -- Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation -- Copyright -- Dedication -- Table of Contents -- List of Figures -- List of Tables -- Preface -- References -- 1 Theoretical and Technological Background -- 1. How Innovative Technology Serves the Retailer: A Store Sales Cycle Model -- Abstract -- Learning Outcomes -- Introduction -- Conceptual Background -- The Sales Process -- The Store as Sales Decision Support System -- Method and Model Development -- Applying the Model -- Discussion and Conclusion. |
| 格式化内容附注： | Key Terms and Definitions: -- Acknowledgement -- References -- 2. The Rise of Service Robots in Retailing: Literature Review on Success Factors and Pitfalls -- Abstract -- Learning Outcomes -- Introduction -- Service Robots in Retail -- Definition and Scope Delineation -- Use Cases of Robots in Retail -- Service Robots in Retailing: A Literature Overview -- Search Strategy -- Study Settings -- Robot Type Usage and Study Setup -- Tasks Performed by Robots -- Applied Methodologies, Measurements, and Findings -- Methodologies Used -- Measures and Findings -- Interviews -- Self-reported Survey Data. |
| 格式化内容附注： | Effectiveness of an SR -- Effectiveness of an SR in Comparison to Other Stimuli -- Observations -- Discussion and Suggestions for Further Research -- Key Terms and Definitions -- References -- 3. Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix -- Abstract -- Learning Outcomes -- Retailing in the Digital Age -- Retail Agglomerations -- The Digital Marketing Mix -- Case Studies -- Information-related Digital Services -- Orientation-related Digital Services -- Communication-related Digital Services -- Entertainment-related Digital Services. |
| 格式化内容附注： | Conclusion -- Key Terms and Definitions -- References -- 2 Changes in Retail Management and Strategy -- 4. Digital Signage in the Store Atmosphere: Balancing Gains and Pains -- Abstract -- Learning Outcomes -- Introduction -- Exploiting the Strengths and Overcoming the Weaknesses of DS -- Proven Effects of In-store DS -- Overcoming Display Blindness with Personalized DS Content -- Increasing Customer Engagement by Rendering DS Interactive -- Recent Advances in Digital Signage for In-store Marketing Purposes -- Innovative Interaction Modalities -- Embedding DS in a Smart Retail Ecosystem. |
| 格式化内容附注： | Intelligent DS -- The Prospects for DS: Balancing between a Bright Future and a Dark Reality -- The Personalization-privacy Paradox -- Legal Restrictions to the Retailer's Degrees of Freedom -- Should Tech Substitute or Complement Touch? -- Augmented or Eroded Shopping Experiences? -- Key Terms and Definitions: -- Acknowledgments -- References -- 5. Technology-infused Organizational Frontlines: When (Not) to Use Chatbots in Retailing to Promote Customer Engagement -- Abstract -- Learning Outcomes -- Introduction. |