书目详细信息
： Hispanic market power :
书目信息 机读格式(MARC)
| ISBN： | 9781032392349 |
|---|---|
| ISBN： | 1032392347 |
| ISBN： | 9781032392318 |
| ISBN： | 1032392312 |
| 编目源： | DLC DLC BDX OCLCF UKMGB SOI YDX OCLCO SJD IG# |
| 地理区域代码： | n-us--- |
| 个人名称： | Mizrahi, Isaac |
| 题名： | Hispanic market power : America's business growth engine / Isaac Mizrahi. |
| 索书号： | F713.5/M679E |
| 出版发行项： | New York, NY : Routledge, c2023, 2023. |
| 载体形态： | xxix, 220 pages : illustrations, maps ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Part I Fundamentals of the Hispanic Market -- 1 Is Your Brand Ready for the 2030 Census? -- 2 When It Comes to Multicultural Marketing, Doing Nothing Has a Cost -- 3 The End of Total Market -- It's Time to Try a New Approach -- 4. Why Are Some Marketers Still Lost in Translation? -- 5 Every Brand Is Already Involved in Hispanic Marketing -- 6 The Path for Growth Is Towards the Multicultural Youth -- 7 The Six Learnings Every CEO Needs to Understand -- Part II Myths and Barriers -- 8 Seven Myths about Hispanic Marketing -- 9 Is Marketing in Spanish Still Relevant to Hispanics? -- 10 Don't Suffer Multicultural Myopia -- 11 -- Diversity Equity And Inclusion And Multicultural Marketing Are Not The Same -- 12 Seven Reasons Why Your Multicultural Marketing Plans Didn't Work -- 13 If You Want Your Hispanic Marketing To Fly High, Upgrade To Business Class -- Part III The Minority-Majority Shift -- The Impact on Business -- 14 Two Decades That Will Change America -- 15 The Surge Of Multiracial Families -- 16 The Tech World Faces A Reboot -- 17 It' Time For a New Script in Hollywood -- 18 For Sports Marketing It's Game On -- 19 Multicultural Segments Top The Music Charts. 20 -- For the Health And Wellness Industry, It's Time For A Check-UP -- 21 Multicultural Consumers Faced Distinct Challenges During Covid-19 Crisis -- 22 The Future Tastes Like Change -- 23 Diverse Consumers Are Changing The Grocery Retail Business -- 24 The Large Role of Multicultural Small Businesses -- 25 For the Ad Business, A Much-Needed Relaunch -- Part IV The Right Approach To Your Hispanic Opportunity -- Hispanic Marketing In Nine Steps -- 27 The Advertising Implementation Dilemma -- 28 The Hispanic Market "Long Tail" -- 29 Multicultural Marketing Investments Deserve A New Resource Allocation Methodology -- 30 How to Find The Right Creative Approach -- 31 The Multicultural Communications Challenge -- 32 Multicultural Consumers and Millennials Are Ready To Fuel The Next Cycle of Brand Growth -- 33 Storytelling Is a Different Story for Each Culture -- 34 Multicultural Market Experts Recommend: Unlearn Your Biases -- 35 The Right Approach For Your Multicultural Agency Pitch -- 36 Six Ways CMOs Can Bring Equality To Their Multicultural Agencies -- 37 When It Comes to Multicultural Marketing, Effectiveness Eats Efficiency For Breakfast -- 38 Where Do Multicultural Marketers Come From? -- 39 Time to Add Hispanic Marketing To Your Shopping Cart -- 40 For Some Brands, It's Time for A Multicultural Comeback -- Part V -- Additional Considerations -- 41 Multicultural Marketing Investments Expected to Grow -- 42 Minority Owned Media Gets a Boost With Nielsen's New Study -- 43 Minority Owned Companies -- Important Observations for Marketers -- 44 It's Time To Rethink The Hispanic Heritage Month Celebration -- 45 Multicultural Marketing And Employee Resources Groups -- An Alliance That Can Drive Growth -- 46 Multicultural Marketing Hard At Work Can Enhance Minority Employment Recruitment -- 47 Effective Multicultural Business Should Start At the Board Level -- 48 Is Marketing to Latin Americans and U.S. Hispanics The Same? -- 49 McKinsey Report Brings Focus To The Business Opportunity of the Hispanic Segment. |