书目详细信息
： STRATEGIC ISSUES IN INTERNATIONAL RETAILING /
书目信息 机读格式(MARC)
| ISBN： | 0415343704 (hbk.) |
|---|---|
| ISBN： | 0415343712 (pbk.) |
| ISBN： | 0203639626 (ebk.) |
| 编目源： | DLC DLC BAKER BWKUK YDXCP OCLCQ UKM BGU |
| 题名： | Strategic issues in international retailing / edited by John Dawson, Roy Larke, and Masao Mukoyama. |
| 索书号： | F74/D272E |
| 出版发行项： | London ; New York : Routledge, 2006. |
| 载体形态： | xii, 218 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama. |