书目详细信息
： CRACKING THE NEW EUROPEAN MARKETS /
书目信息 机读格式(MARC)
| ISBN： | 0471547697 (acid-free paper) : |
|---|---|
| 编目源： | DLC DLC DLC |
| 地理区域代码： | n-us--- e------ |
| 个人名称： | Harper, Timothy,1950- |
| 题名： | Cracking the new European markets / Timothy Harper. |
| 索书号： | F116/H295E |
| 出版发行项： | New York : J. Wiley, c1992. |
| 载体形态： | v, 278 p. ; 25 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | The myth of European unity -- What they think of us -- Playing the American card -- Cultural transfers -- Making the right contacts -- The right europartner or eurorep -- Negotiations -- Media and marketing -- After the deal is done -- Eastern Europe -- Money matters -- Social sensibilities. |