书目详细信息
： CHANGING MARKETING STRATEGIES IN A NEW ECONOMY /
书目信息 机读格式(MARC)
| ISBN： | 0672971984. 0672971992 |
|---|---|
| 题名： | Changing marketing strategies in a new economy / edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen. |
| 版本说明： | 1st ed. |
| 索书号： | F713.5/B126.1E |
| 出版发行项： | Indianapolis : Bobbs-Merrill, c1977. |
| 载体形态： | x, 144 p. : ill. ; 23 cm. |
| 一般附注： | Lectures delivered at the College of Business and Public Administration, New York University. |
| 书目附注： | Includes bibliographical references. |