书目详细信息
： The principles of Islamic marketing /
书目信息 机读格式(MARC)
| ISBN： | 9780566089220 (hardback : alk. paper) |
|---|---|
| ISBN： | 9781409428947 (ebook) |
| 编目源： | DLC DLC |
| 地理区域代码： | f------ a------ |
| 个人名称： | Alserhan, Baker Ahmad. |
| 题名： | The principles of Islamic marketing / Baker Ahmad Alserhan. |
| 索书号： | F713.50/A461.2E |
| 出版发行项： | Farnham, Surrey, England ; Burlington, VT : Gower, c2011. |
| 载体形态： | xiii, 204 p. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |