书目详细信息
： ADVERTISING LANGUAGE:A PRAGMATIC APPROACH TO ADVER
书目信息 机读格式(MARC)
| ISBN： | 0415198356 |
|---|---|
| 个人名称： | Tanaka, Keiko. |
| 题名： | Advertising language:a pragmatic approach to advertisements in Britain and Japan. |
| 索书号： | F713.8/T161E |
| 出版发行项： | London/NY.: Routledge, 1998. |
| 载体形态： | xv, 148p. ill. 21.7cm. |
| 一般附注： | An analysis of the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles this text reveals insights into these two cultures. |
| 书目附注： | includes bibliographical references and index. |