| ISBN: | 0071408673 (hbk.) |
|---|---|
| 编目源: | UKM UKM |
| 个人名称: | Ulwick, Anthony W.,1957- |
| 题名: | What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. |
| 索书号: | F273.2/U36E |
| 出版发行项: | New York ; London : McGraw-Hill, 2005. |
| 载体形态: | 202 p. ; 23 cm. |