书目详细信息
： Marketing for entrepreneurs :
书目信息 机读格式(MARC)
| ISBN： | 9781412953467 (cloth) |
|---|---|
| ISBN： | 9781412953474 (pbk.) |
| ISBN： | 1412953464 (cloth) |
| ISBN： | 1412953472 (pbk.) |
| 编目源： | DLC DLC YDX BWX CDX NJI |
| 个人名称： | Crane, Frederick G. |
| 题名： | Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. |
| 索书号： | F713.56/C891E |
| 出版发行项： | Thousand Oaks, Calif. : Sage Publications, c2010. |
| 载体形态： | xii, 227 p. : ill. ; 23 cm. |
| 一般附注： | LW20100427 |
| 一般附注： | RACQ20100329 IM |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan. |