书目详细信息
： Connective branding :
书目信息 机读格式(MARC)
| ISBN： | 9780470512401 (alk. paper) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Fisher-Buttinger, Claudia. |
| 题名： | Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. |
| 索书号： | F760.5/F533E |
| 出版发行项： | Hoboken, NJ : Wiley, c2008. |
| 载体形态： | 358 p. : 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience. |