书目详细信息
： STRATEGIC BRAND MANAGEMENT :
书目信息 机读格式(MARC)
| ISBN： | 0749420693 : |
|---|---|
| 编目源： | FTV FTV DLC |
| 语种代码： | eng fre |
| 个人名称： | Kapferer, Jean-No鑕l. |
| 题名： | Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No鑕l Kapferer ; [translated by Philip Gibbs]. |
| 版本说明： | 2nd ed. |
| 索书号： | F713.8/K17=2E |
| 出版发行项： | London : [Paris], France : Kogan Page ; Les Editions d`Organisation, 1997 |
| 载体形态： | 443 p. : ill. : 24 cm. |
| 书目附注： | Includes bibliographical references (p. 213-218) and index. |
| 格式化内容附注： | What`s in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands. |