书目详细信息
： PSYCHOLOGICAL PROCESSES AND ADVERTISING EFFECTS :
书目信息 机读格式(MARC)
| ISBN： | 0898595150 |
|---|---|
| 编目源： | DLC DLC DLC |
| 题名： | Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt and Andrew A. Mitchell. |
| 索书号： | F713.8/A477E |
| 出版发行项： | Hillsdale, N.J. : L. Erlbaum Associates, 1985. |
| 载体形态： | ix, 305 p. : ill. ; 24 cm. |
| 一般附注： | Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983. |
| 书目附注： | Includes bibliographies and indexes. |