书目详细信息
： Pricing perspectives :
书目信息 机读格式(MARC)
| ISBN： | 9780230207226 (alk. paper) |
|---|---|
| ISBN： | 0230207227 (alk. paper) |
| 编目源： | DLC DLC BTCTA BAKER YDXCP OCLCG BWKUK BWK BWX CDX DLC |
| 题名： | Pricing perspectives : marketing and management implications of new theories and applications / edited by Sandra Rothenberger and Florian Siems. |
| 索书号： | F714.1/R846E |
| 出版发行项： | Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008. |
| 载体形态： | xv, 230 p. : ill. ; 23 cm. |
| 一般附注： | "Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro. |
| 书目附注： | Includes bibliographical references and indexes. |