| ISBN: | 9780415836005 (hardback) |
|---|---|
| 编目源: | DLC DLC |
| 个人名称: | Pires, Guilherme D. |
| 题名: | Ethnic marketing : culturally sensitive theory and practice / Guilherme Pires and John Stanton. |
| 索书号: | F713.55/P667E |
| 载体形态: | xvi, 364 pages : illustrations ; 24 cm |
| 书目附注: | Includes bibliographical references and index. |