书目详细信息
： Strategic marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780071244176 (pbk.) : |
|---|---|
| ISBN： | 0071244174 (pbk.) : |
| ISBN： | 0073025860 |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Alsem, Karl Jan. |
| 题名： | Strategic marketing : An applied perspective / Karl Jan Alsem |
| 索书号： | F713.50/A461E |
| 出版发行项： | London : McGraw Hill Higher Education : [distributor] McGraw-Hill Education - Europe : [distributor] McGraw-Hill Australia Pty Ltd : [distributor] McGraw-Hill Book Company New Zealand Ltd : [distributor] PSD Promotions (Pty) Ltd, 2006. |
| 载体形态： | 416 p. : ill.; 27cm |
| 一般附注： | Paperback. |
| 格式化内容附注： | 1. The strategic marketing planning process 2. Strategy review and market definition 3. Customer analysis 4. Internal analysis 5. Competitor analysis 6. Industry attractiveness analysis 7. Distribution channel and supplier analysis 8. Other techniques for strategic analysis 9. Corporate objectives and strategies 10. Marketing objectives and strategies 11. Marketing instrument objectives and strategies 12. Marketing plan and implementation. |