书目详细信息
： Hard sell :
书目信息 机读格式(MARC)
| ISBN： | 0719085373 hardback) |
|---|---|
| ISBN： | 9780719085376 |
| 编目源： | YDXCP YDXCP BDX GUA OCLCO MOU U3G OCLCF OUN |
| 地理区域代码： | e-uk--- |
| 个人名称： | Nixon, Sean,1966- |
| 题名： | Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 / Sean Nixon. |
| 索书号： | F713.86/N736E |
| 载体形态： | xiv, 212 pages : illustrations ; 24 cm. |
| 书目附注： | Includes bibliographical references (pages 197-206) and index. |
| 格式化内容附注： | The advertising industry in the age of affluence -- Apostle of Americanization? : J. Walter Thompson, advertising and Anglo-American relations -- Understanding the ordinary women : consumer research and the mass-market housewife -- 'A challenge both alarming and alluring' : the birth of television advertising -- 'All mod cons' : television advertising, the housewife and domestic life -- Welcome intrusion? : television advertising and the viewing public -- 'Trading on human weakness' : advertising, morality and consumer desire. |