书目详细信息
： Managing in the global economy /
书目信息 机读格式(MARC)
| ISBN： | 9781138178786 : |
|---|---|
| ISBN： | 1138178780 |
| 编目源： | DEBBG DEBBG |
| 个人名称： | Steers, Richard M. |
| 题名： | Managing in the global economy / Richard M. Steers and Luciara Nardon. |
| 索书号： | F276.7/S814E |
| 载体形态： | xv, 383 pages : illustrations ; 26 cm. |
| 格式化内容附注： | Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project. |