书目详细信息
： The valuation of digital intangibles :
书目信息 机读格式(MARC)
| ISBN： | 9783030369170 |
|---|---|
| 编目源： | LQU LQU GW5XE |
| 个人名称： | Moro Visconti, Roberto, |
| 题名： | The valuation of digital intangibles : technology, marketing and internet / Roberto Moro Visconti. |
| 索书号： | F275/M867E |
| 载体形态： | xxii, 536 pages : illustrations (some color) ; 22 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Chapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The valuation of intangible assets: an introduction -- Chapter 3: Digital scalability and Growth Options -- Part II -- Technology -- Chapter 4: The valuation of know-how -- Chapter 5: Patent valuation -- Chapter 6: The valuation of technological startups -- Chapter 7: The valuation of software and database -- Chapter 8: The valuation of Artificial Intelligence -- Part III: Marketing -- Chapter 9: The valuation of trademarks and digital branding -- Chapter 10: The valuation of newspaper headings and publishing titles -- Part IV: Internet -- Chapter 11: Domain name valuation -- Chapter 12: The valuation of mobile apps -- Chapter 13: Big data valuation -- Chapter 14: Internet of Things -- Chapter 15: Internet companies and social networks -- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions -- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi -- ISSUES -- Chapter 17: Goodwill valuation -- Chapter 18: Portfolio of intangibles and royalty companies -- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral? |