ISBN: | 0070539073 : |
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个人名称: | Rossiter, John R. |
题名: | Advertising and promotion management / John R. Rossiter, Larry Percy. |
索书号: | F713.8/R831E |
出版发行项: | New York : McGraw-Hill, 1987. |
载体形态: | xix, 647 p. : ill. ; 25 cm. |
丛编说明: | McGraw-Hill series in marketing |
书目附注: | Includes bibliographies and indexes. |