书目详细信息
： THE SMALL BUSINESS HANDBOOK :
书目信息 机读格式(MARC)
| ISBN： | 0671881086 |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Burstiner, Irving. |
| 题名： | The small business handbook : a comprehensive guide to starting and running your own business / Irving Burstiner. |
| 版本说明： | Updated and rev. ed. |
| 索书号： | F276.3/B972E |
| 出版发行项： | New York : Simon & Schuster, c1994. |
| 载体形态： | xi, 356 p. : ill. ; 28 cm. |
| 一般附注： | "A Fireside book." |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | What it takes to succeed in your own business -- How to choose the right business for you -- Customer targeting : how to optimize your chances for success -- How to join the business community -- How to estimate your financial needs -- Finding the right location -- An introduction to small business management -- The management of human resources -- Leadership in management -- Production : processes and plant -- Manufacturing : inventory and materials -- Marketing and product/service management -- The management of prices -- Promotion management -- Distribution management -- Marketing research -- Managing the company`s finances--I -- Managing the company`s finances--II -- How to protect your business -- Legal aspects for the small firm -- Taxation and your business -- Improving results in your manufacturing plant -- Improving results in your wholesale business -- Improving results in your retail store -- Improving results in your service business -- Growth and continuity. |