书目详细信息
： PR strategy and application :
书目信息 机读格式(MARC)
| ISBN： | 9781405144087 (pbk.) |
|---|---|
| ISBN： | 1405144084 (pbk.) |
| 编目源： | DLC DLC DLC CIBTC |
| 个人名称： | Coombs, W. Timothy. |
| 题名： | PR strategy and application : managing influence / W. Timothy Coombs and Sherry J. Holladay. |
| 索书号： | F270/C775E |
| 出版发行项： | Malden, MA : Wiley-Blackwell, 2010. |
| 载体形态： | [x], 358 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references (p. [329]-352) and index. |
| 格式化内容附注： | Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Concluding thoughts on public relations : does society need public relations? |