书目详细信息
： Transitioned media :
书目信息 机读格式(MARC)
| ISBN： | 9781441960986 (hbk.) |
|---|---|
| ISBN： | 1441960988 (hbk.) |
| ISBN： | 9781441960993 (e-ISBN) |
| ISBN： | 1441960996 (e-ISBN) |
| 编目源： | UKM UKM BTCTA YDXCP CDX C#P |
| 题名： | Transitioned media : a turning point into the digital realm / Gali Einav, editor. |
| 索书号： | G206/T772E |
| 出版发行项： | New York : Springer, c2010. |
| 载体形态： | xix, 165 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz. |